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Welcome to The Practice Playbook Podcast, the go-to show for legal and dispute resolution professionals who want more than just survival in their practices; they want strategy, sustainability, and success.
Hosted by best-selling author, attorney, mediator, and practice development expert Susan E. Guthrie, this podcast brings you straight-talking insights, actionable tips, and real-world advice on what it takes to thrive in today’s evolving professional landscape. Whether you're a lawyer, mediator, coach, or consultant, you'll learn how to build a business that reflects your values, supports your lifestyle, and positions you as a trusted expert.
Each episode pulls from the strategies in The Practice Playbook book series, featuring topics like:
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Ditching the billable hour and implementing flat fees with confidence
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Building a thought leadership brand that attracts ideal clients
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Using AI and technology to streamline your workflow and boost productivity
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Mastering client experience, referrals, and pricing strategy
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Real-world case studies, expert interviews, and practice-building stories
From the creator of The Flat Fee Playbook, The Thought Leadership Playbook, and The Practice Accelerator membership community - this is your weekly shot of clarity, confidence, and momentum.
Your practice doesn’t have to be overwhelming. It just needs a better playbook.
Episodes
Thursday Apr 10, 2025
Thursday Apr 10, 2025
You could be the most qualified person in the room, and still not get hired. That stings, right? But if you’ve ever heard someone say, “Oh wow, I didn’t know you do that now!” then you’ve met the curse of the Invisible Expert.
The truth is, being amazing at your work is just half the battle. The other half? Making sure the right people know you’re out there. In this episode, Susan Guthrie calls out the disconnect between being skilled and being seen; breaking the “Invisible Expert” curse for good.
In today’s world, visibility is non-negotiable. You can be the best in your field, but if no one knows what you do, they’ll hire someone else who simply showed up.
To break the Invisible Expert curse, you’ll learn:
- What it really means to be “invisible” in your profession and how visibility is the bridge between your value and your client.
- The tell-sale signs that you are an invisible expert.
- How to shift your mindset to think about visibility not as ego. It’s about connection and service.
- Five visibility boosters to break the Invisible Expert curse that you can implement today!
Other resources mentioned in this episode:
The Visibility Booster Playbook for Professionals
LinkedIn and Beyond: The Latest and Greatest from the Master, Donna Serdula
Is it Time For a LinkedIn Makeover? Insider Tips From the Woman Who Wrote the Book, Donna Serdula
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Reach out to Susan at susan@susaneguthrie.com
Susan's Coaching Services: https://susaneguthrie.com/services
Website: https://susaneguthrie.com
Social Media:
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Susan on LinkedIn: linkedin.com/in/susaneguthrie
Make Money Mediating on Instagram: https://instagram.com/makemoneymediating
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Meet Our Creator and Host: Susan Guthrie
Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
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