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From one of the best known names in the world of dispute resolution comes this fresh and innovative podcast full of tips and insights to help you build the mediation or collaborative practice of your dreams, including making money in the process. Susan Guthrie shares her own insights and proven ideas for making it work and brainstorms with some of the top industry leaders so that you can finally let that litigation practice go and be the peacemaker you dream of being!
Episodes
Thursday Aug 29, 2024
Thursday Aug 29, 2024
Unlock the power of your voice and elevate your impact as a mediator—today. Susan Guthrie reveals 10 game-changing tactics that will transform you into a confident and captivating public speaker.
This episode delves into an essential skill for mediators and professionals alike—public speaking. Whether you’re addressing a conference, leading a workshop, or presenting in a meeting, strong speaking skills can set you apart. You’ll hear 10 effective tactics that can help you become a more confident and impactful speaker.
Here are just some of the strategies you’ll hear about:
- Start with a Strong Opening: Capture attention within the first 30 seconds with a compelling story or surprising fact.
- Engage with Your Audience: Turn your speech into a conversation by asking questions or conducting polls.
- Control Your Body Language: Use purposeful gestures, maintain good posture, and make eye contact to enhance your message.
- Manage Nervousness: Focus on your message and audience rather than your nerves, and practice techniques like deep breathing.
- Seek Feedback: After your presentation, ask for constructive feedback to continue improving your speaking skills.
Tune into the full episode to hear all 10 tactics to help you become a great public speaker.
Public speaking is a journey, and improvement comes with practice. Remember, your voice is powerful—keep engaging, practicing, and believing in yourself!
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For the first time, The ABA Section of Dispute Resolution is holding a virtual PRACTICE DEVELOPMENT INSTITUTE to support dispute resolution professionals in building and growing a successful practice at any point in their career!
This institute aims to help colleagues build successful practices to advance the profession and dispute resolution as a whole. The better each colleague does, the better off we all are.
Registration is open for the fully virtual Practice Development Institute (PDI), held on September 12th and 13th. Register for this virtual institute today: ambar.org/drpdi.
PLUS, if you sign up for the PDI – you will get a code for 15% off the Section’s upcoming Advance Mediation and Advocacy Skills Institute which will also be held online on October 16 and 17th. This institute will offer incredible programming to help you uplevel your skills which is a great way to advance your practice! Register for the October institute here ambar.org/med2024
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WANT MORE CONTENT?
Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan
Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter
Susan's New Weekly Business Journal is NOW AVAILABLE! https://susaneguthrie.com/the-journal
Reach out to Susan at susan@susaneguthrie.com
Susan's Coaching Services: https://susaneguthrie.com/services
Website: https://susaneguthrie.com
Social Media:
Susan on Instagram: https://instagram.com/susanguthrieesq
Susan on LinkedIn: linkedin.com/in/susaneguthrie
Make Money Mediating on Instagram: https://instagram.com/makemoneymediating
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Meet Our Creator and Host: Susan Guthrie
Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
Thursday Aug 15, 2024
Thursday Aug 15, 2024
In this episode of Make Money Mediating, Susan Guthrie dives into one of the most commonly overlooked yet crucial aspects of building a successful dispute resolution practice—branding. Transitioning into dispute resolution from another successful career can be challenging, especially when it comes to standing out and attracting clients. The missing link? Branding! Susan discusses why so many professionals forget this vital step and how it can make or break your practice.
Tune in to learn about the importance of branding, how to create a unique brand identity, and the role of personalization in enhancing your client experience. Plus, discover practical tips on leveraging technology to boost your brand and measure its impact.
Key Takeaways:
- The Branding Gap: Why professionals transitioning into dispute resolution often struggle without a clear brand.
- Building Your Brand Identity: Key elements to consider, including your mission statement, visual identity, and tone of voice.
- Personalization Matters: How to customize your services and client interactions to create a memorable experience.
- Technology’s Role: Tips on using your website, social media, and CRM tools to strengthen your brand.
- Measuring Success: How to track the effectiveness of your branding efforts through client feedback, referral rates, and online engagement.
Mentioned in this episode: Murphy Funkhouser Reveals: How to Transform Conferences into Marketing Goldmines on Make Money Mediating #509
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For the first time, The ABA Section of Dispute Resolution is holding a virtual PRACTICE DEVELOPMENT INSTITUTE to support dispute resolution professionals in building and growing a successful practice at any point in their career!
This institute aims to help colleagues to build successful practices to advance the profession and dispute resolution as a whole. The better each colleague does, the better off we all are.
Registration just opened for the Institute which will be fully virtual and will be held on September 12th and 13th. Early bird pricing is happening now, be sure to take advantage of the savings – head over to ambar.org/PDI2024
============================
WANT MORE CONTENT?
Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan
Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter
Susan's New Weekly Business Journal is NOW AVAILABLE! https://susaneguthrie.com/the-journal
Reach out to Susan at susan@susaneguthrie.com
Susan's Coaching Services: https://susaneguthrie.com/services
Website: https://susaneguthrie.com
Social Media:
Susan on Instagram: https://instagram.com/susanguthrieesq
Susan on LinkedIn: linkedin.com/in/susaneguthrie
Make Money Mediating on Instagram: https://instagram.com/makemoneymediating
*****************
Meet Our Creator and Host: Susan Guthrie
Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
Thursday Aug 01, 2024
Say Goodbye to Imposter Syndrome and Hello to Success on Make Money Mediating #516
Thursday Aug 01, 2024
Thursday Aug 01, 2024
Overcoming Imposter Syndrome in Your Business
Have you ever felt like an imposter in your professional life? Susan Guthrie dives into this all-too-common struggle among dispute resolution professionals, sharing her journey and the importance of continuous learning to overcome Imposter Syndrome.
You’ll hear Susan offer practical tips to conquer self-doubt, embrace your feelings, seek support, take bold risks, and practice self-compassion as you tackle Imposter Syndrome head-on.
Overcoming imposter syndrome is a rewarding journey filled with growth and discovery.
Highlights from the Episode:
- What Is Imposter Syndrome
- Why We Experience Imposter Syndrome
- Everyone Has Something to Share
- Embracing Growth and Overcoming Imposter Syndrome
Mentioned in this episode:
Becoming a Training Junkie: The Power of Continuous Learning in Mediation on the Make Money Mediating Podcast with Susan Guthrie #420
============================
For the first time, The ABA Section of Dispute Resolution is holding a virtual PRACTICE DEVELOPMENT INSTITUTE to support dispute resolution professionals in building and growing a successful practice at any point in their career!
This institute aims to help colleagues to build successful practices to advance the profession and dispute resolution as a whole. The better each colleague does, the better off we all are.
Registration just opened for the Institute which will be fully virtual and will be held on September 12th and 13th. Early bird pricing is happening now, be sure to take advantage of the savings – head over to ambar.org/PDI2024
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WANT MORE CONTENT?
Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan
Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter
Susan's New Weekly Business Journal is NOW AVAILABLE! https://susaneguthrie.com/the-journal
Reach out to Susan at susan@susaneguthrie.com
Susan's Coaching Services: https://susaneguthrie.com/services
Website: https://susaneguthrie.com
Social Media:
Susan on Instagram: https://instagram.com/susanguthrieesq
Susan on LinkedIn: linkedin.com/in/susaneguthrie
Make Money Mediating on Instagram: https://instagram.com/makemoneymediating
*****************
Meet Our Creator and Host: Susan Guthrie
Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
Thursday Jul 18, 2024
The Cutting-Edge of Arbitration: AI, Tech, and Beyond with Amy Schmitz #515
Thursday Jul 18, 2024
Thursday Jul 18, 2024
The Future of Arbitration: AI, Tech Innovations, and Ethical Considerations with Professor Amy Schmitz
Susan Guthrie is joined by Professor Amy Schmitz, who is a renowned expert in dispute resolution and legal technology. They delve into Amy's new book, 'The Arbitration Conversation,' and discuss its insights on the intersection of arbitration and technology.
The episode covers topics such as AI's impact on legal practice, blockchain-based arbitration, the importance of technological competence, and how technology can enhance access to justice.
Tune in for an engaging discussion on the future of dispute resolution.
Highlights from the Episode:
- The Role of Technology in Arbitration
- The Digital Divide in Legal Tech
- Ethical Considerations in AI and Data Usage
- The Future of Dispute Resolution
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More About This Week's Special Guest: Amy Schmitz
Amy J. Schmitz, holding the John Deaver Drinko-Baker & Hostetler Endowed Chair in Law at Moritz, is a distinguished scholar specializing in arbitration, legal tech, and dispute resolution. She co-directs the Translational Data Analytics Institute and leads the JusticeTech Capstone Program. Author of over 75 articles and co-author of key casebooks, Schmitz has received numerous awards for her contributions to technology, law, and dispute resolution. Her latest book, "The Arbitration Conversation," and her highly regarded podcast delve into the intersection of arbitration and technology. Before Ohio State, Schmitz taught at the University of Missouri and the University of Colorado, clerked for the U.S. Court of Appeals for the 8th Circuit, and practiced arbitration law in Seattle and Minneapolis. Schmitz's accolades include the AALS Section Award for Technology, Law and Legal Education, and she is a Fulbright Specialist and member of the American Law Institute.
Contact Amy:
Amy's email is schmitz.220@osu.edu
Amy’s book: The Arbitration Conversation
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WANT MORE CONTENT?
Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan
Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter
Susan's New Weekly Business Journal is NOW AVAILABLE! https://susaneguthrie.com/the-journal
Reach out to Susan at susan@susaneguthrie.com
Susan's Coaching Services: https://susaneguthrie.com/services
Website: https://susaneguthrie.com
Social Media:
Susan on Instagram: https://instagram.com/susanguthrieesq
Susan on LinkedIn: linkedin.com/in/susaneguthrie
Make Money Mediating on Instagram: https://instagram.com/makemoneymediating
*****************
Meet Our Creator and Host: Susan Guthrie
Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
Thursday Jul 04, 2024
Thursday Jul 04, 2024
The Cost-Benefit Analysis of Entrepreneurship. Is it Worth It?
Don't miss Susan Guthrie's 4th of July special, where she breaks down the financial costs, time commitments, and personal rewards of launching a dispute resolution practice. She shares insights on balancing startup expenses with the high earnings, fulfillment, and creative freedom that entrepreneurship brings.
This episode offers a thorough cost-benefit analysis of starting and running a business. Tune in to explore the true cost of entrepreneurial freedom and determine if the benefits outweigh the expenses.
Highlights from the Episode:
- Financial Costs and Considerations
- The Opportunity Cost of Entrepreneurship: Time Commitment and Work-Life Balance
- Balancing Costs with Personal Rewards and Flexibility
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For the first time, The ABA Section of Dispute Resolution is holding a virtual PRACTICE DEVELOPMENT INSTITUTE to support dispute resolution professionals in building and growing a successful practice at any point in their career!
Registration just opened for the Institute which will be fully virtual and will be held on September 12th and 13th. Early bird pricing is happening now, be sure to take advantage of the savings – head over to ambar.org/drpdi to register!
============================
WANT MORE CONTENT?
Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan
Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter
Susan's New Weekly Business Journal is NOW AVAILABLE! https://susaneguthrie.com/the-journal
Reach out to Susan at susan@susaneguthrie.com
Susan's Coaching Services: https://susaneguthrie.com/services
Website: https://susaneguthrie.com
Social Media:
Susan on Instagram: https://instagram.com/susanguthrieesq
Susan on LinkedIn: linkedin.com/in/susaneguthrie
Make Money Mediating on Instagram: https://instagram.com/makemoneymediating
*****************
Meet Our Creator and Host: Susan Guthrie
Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
Thursday Jun 20, 2024
Thursday Jun 20, 2024
Mastering SEO for Mediators: Unlocking Online Success
Susan Guthrie dives deep into the importance of SEO (Search Engine Optimization) and its impact on mediation practices. Susan explains how understanding and leveraging SEO can attract clients, build credibility, and provide a diversified approach to client acquisition. She also explains how AI tools like ChatGPT can mitigate SEO costs and enhance online visibility.
Highlights from the Episode:
- Why SEO Matters for Dispute Resolution Professionals
- SEO Benefits for Different Types of Mediators
- The Cost of SEO and What to Expect
- Using AI Tools to Optimize SEO+ Practical Tips for DIY SEO
Download AI Tools Prompts Tailored for Mediators for Each SEO Strategy Mentioned in this Episode: https://susaneguthrie.com/seo-prompts
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WANT MORE CONTENT?
Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan
Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter
Susan's New Weekly Business Journal is NOW AVAILABLE! https://susaneguthrie.com/the-journal
Reach out to Susan at susan@susaneguthrie.com
Susan's Coaching Services: https://susaneguthrie.com/services
Website: https://susaneguthrie.com
Social Media:
Susan on Instagram: https://instagram.com/susanguthrieesq
Susan on LinkedIn: linkedin.com/in/susaneguthrie
Make Money Mediating on Instagram: https://instagram.com/makemoneymediating
*****************
Meet Our Creator and Host: Susan Guthrie
Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
Tuesday Jun 04, 2024
Tuesday Jun 04, 2024
Navigating the Transition: Top Mistakes to Avoid When Moving from Legal Practice to Dispute Resolution
In this episode of Make Money Mediating, host Susan Guthrie shares invaluable insights for legal professionals contemplating a shift from traditional legal practice to the dynamic field of dispute resolution. Susan draws on her personal experiences and client feedback to uncover the most common pitfalls encountered during this transition. From necessary mindset adjustments to strategic marketing approaches, Susan provides practical advice to help you build a successful dispute resolution practice. Don't miss this episode if you're looking to avoid these common mistakes and make your transition smooth and successful.
Join Susan for an enlightening discussion that will equip you with the knowledge and strategies you need to thrive in the world of dispute resolution. Tune in now!
Mentioned in this episode:
Crafting a Killer Business Plan for a Great New Year on The Make Money Mediating Podcast #501
Weekly Practice Building Tips Newsletter
WANT MORE CONTENT?
Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan
Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter
Susan's New Weekly Business Journal is NOW AVAILABLE! https://susaneguthrie.com/the-journal
Reach out to Susan at susan@susaneguthrie.com
Susan's Coaching Services: https://susaneguthrie.com/services
Website: https://susaneguthrie.com
Social Media:
Susan on Instagram: https://instagram.com/susanguthrieesq
Susan on LinkedIn: linkedin.com/in/susaneguthrie
Make Money Mediating on Instagram: https://instagram.com/makemoneymediating
*****************
Meet Our Creator and Host: Susan Guthrie
Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
Thursday May 02, 2024
Thursday May 02, 2024
Exploring AI Tools Beyond ChatGPT for Dispute Resolution Professionals
In this episode of the Make Money Mediating podcast, host Susan Guthrie discusses her top three artificial intelligence (AI) tools for dispute resolution professionals that aren't ChatGPT. The first tool highlighted is Calendar Hero, an AI-driven scheduling platform that automates finding suitable meeting times for multiple participants. Susan also introduces Descrybe AI, a generative AI legal search engine for accessible legal research. Lastly, Sonix is discussed as a secure tool for audio and video transcription into text, with added features like AI-assisted summaries and translations. Susan emphasizes the importance of these tools for increasing efficiency and effectiveness in dispute resolution practice while urging due diligence to ensure these technologies meet professional and ethical standards.
01:40 Welcome Back & The Focus on AI Tools
01:58 Exploring AI Tools Beyond Chat GPT
03:11 Calendar Hero: Revolutionizing Scheduling for Professionals
07:18 Descrybe AI: Transforming Legal Research
13:12 Sonix: Secure Transcription and More for Dispute Resolution
18:03 Workshop Invitation and Final Thoughts
Mentioned in this Episode: Susan's Latest AI Workshop
When: May 24th, 2024 9am-1pm PT / 12:00pm - 4pm ET
Where: Online Via Zoom
Cost: $295
Find out more: https://susaneguthrie.com/training
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Check out our friend ADRNotable if you are looking for a robust practice management program for DR professionals that had many added capabilities including notetaking, templates and checklists and so much more - and it includes Calendar Hero in the mix!
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WANT MORE CONTENT?
Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan
Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter
Susan's New Weekly Business Journal is NOW AVAILABLE! https://susaneguthrie.com/the-journal
Reach out to Susan at susan@susaneguthrie.com
Susan's Coaching Services: https://susaneguthrie.com/services
Website: https://susaneguthrie.com
Social Media:
Susan on Instagram: https://instagram.com/susanguthrieesq
Susan on LinkedIn: linkedin.com/in/susaneguthrie
Make Money Mediating on Instagram: https://instagram.com/makemoneymediating
*****************
Meet Our Creator and Host: Susan Guthrie
Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
Thursday Apr 04, 2024
Thursday Apr 04, 2024
Make Money Mediating: The Impact of Professional Headshots
In this episode of the Make Money Mediating podcast, host Susan Guthrie emphasizes the critical role of professional headshots in personal branding for dispute resolution entrepreneurs. She discusses how a quality photo can significantly affect first impressions, potentially converting potential clients into actual ones. Susan highlights the investment aspect of professional photography, noting its long-term benefits for an individual’s business image. Throughout the episode, she shares personal anecdotes, tips on finding and working with a photographer, the importance of current and varied photos, and even dives into the possibilities offered by artificial intelligence-assisted headshots. Also, Susan announces a unique opportunity for conference attendees to get professional headshots at an exclusive rate at the ABA Section of Dispute Resolution's Spring Conference! The episode closes with a call to action for listeners to share their new headshots, fostering a community of professionals who prioritize their branding.
Mentioned in this episode:
Bijal Patel-Weintraub's website: https://bopmediation.com
Get the books:
- "Capture Your Style" by Aimee Song: Offers insight into transforming your Instagram photos, showcasing your life, and building your personal brand.
- "The Headshot: The Secrets to Creating Amazing Headshot Portraits" by Peter Hurley: Focuses on the art of taking professional headshots, a must-read for anyone wanting to understand what makes a headshot stand out.
- "Branding In a Digital World" by Hilary Topper: This book includes chapters on personal branding and the role of imagery, providing a holistic approach to building your brand online.
Link to AI Assisted Headshot Programs and Apps
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GET A NEW HEADSHOT AT THE ABA CONFERENCE!
Attending the Practice Building Workshop at the ABA Section of Dispute Resolution's Spring Conference on April 10, 2024 and want to get one of the 24 spots to get a new headshot? Send an email to Susan at susan@susaneguthrie.com. Headshots are 1 for $89, 3 for $179 or 5 for $299! Hurry - these are first come, first served and will go fast. Make Money Mediating listeners are getting first dibs!!
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JOIN SUSAN AND BIJAL FOR THE ABA SECTION OF DISPUTE RESOLUTION'S SPRING CONFERENCE on April 10-13, 2024, in San Diego, California! Don't miss out on over 50 educational programs designed to meet your professional development needs. Information and Registration: Conference Information and Registration
PRACTICE BUILDING WORKSHOP at the ABA Spring Conference: Dive deep into the practical aspects of growing a successful dispute resolution practice with Susan Guthrie presenting on "Blueprint for Success: Innovative Business Planning for Your Dispute Resolution Practice."
WANT MORE CONTENT?
Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan
Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter
Reach out to Susan at susan@susaneguthrie.com
Book an Hour Coaching Session with Susan: Strategy Session with Susan Guthrie
Websites:
Susan Guthrie: https://www.susaneguthrie.com
Mosten Guthrie Academy: https://mostenguthrie.com
Social Media:
Susan on Instagram: https://instagram.com/susanguthrieesq
Susan on LinkedIn: linkedin.com/in/susaneguthrie
Make Money Mediating on Instagram: https://instagram.com/makemoneymediating
Meet Our Creator and Host: Susan Guthrie
Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her podcast, "The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
Thursday Mar 28, 2024
Thursday Mar 28, 2024
Maximizing Conference Opportunities for Branding and Marketing
In this episode of the Make Money Mediating podcast, host Susan Guthrie, a seasoned mediation professional, introduces guest Murphy Funkhouser, a business and brand strategist with over 20 years of experience and owner of BrandStage Consulting. They discuss the importance of effective branding and marketing for dispute resolution professionals and share tips on transforming conference appearances into marketing opportunities.
Murphy emphasizes the power of making meaningful connections, asking engaging questions, and following up with personalized messages. She also outlines a useful formula for crafting a compelling one-sentence brand statement and highlights creative networking strategies to make memorable impressions. This conversation is particularly valuable for attendees of the ABA Section of Dispute Resolution Spring Conference, where Murphy will lead a workshop on branding and marketing basics at the Inaugural Practice Building Workshop on April 10th!
Highlights from the Episode:
00:00 Welcome to the Make Money Mediating Podcast!
00:20 Introducing Murphy Funkhouser: Your Marketing and Branding Expert
01:55 Unlocking the Power of Conferences for Marketing Success
02:49 Mastering Networking: Tips and Strategies
13:34 Elevating Your Social Media Game Post-Conference
16:52 Building Meaningful Connections: Beyond the Conference
23:19 Crafting Your Unforgettable Brand Story
31:40 Join Us at the Conference for More Insights and Networking Opportunities
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About our Special Guest, MURPHY FUNKHOUSER:
Murphy Funkhouser is a business, brand and marketing strategist, consultant and educator who has supported the creation or launch of over 500 brands in her 20-year career. She was the co-founder and owner of Kudzu Brands, based in Asheville, and now owns a private business and brand strategy firm, BrandStage Consulting. Her expertise includes creating, launching, and building brands and developing business and non-profit marketing strategies.
Murphy has taught business, branding and entrepreneurship at multiple higher education and business schools. She is a year-round teacher, coach and facilitator at the non-profit Mountain Bizworks in Asheville. She is a graduate of the Goldman Sach’s 10,000 Small Businesses program.
Reach out to Murphy: murphy@brandstageconsulting.com
Brandstage Consulting: https://brandstageconsulting.com
Get the Book that Murphy mentioned in the Episode: Never Eat Alone
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JOIN SUSAN AND MURPHY FOR THE ABA SECTION OF DISPUTE RESOLUTION'S SPRING CONFERENCE on April 10-13, 2024, in San Diego, California! Don't miss out on over 50 educational programs designed to meet your professional development needs. Information and Registration: Conference Information and Registration
PRACTICE BUILDING WORKSHOP at the ABA Spring Conference: Dive deep into the practical aspects of growing a successful dispute resolution practice with Susan Guthrie presenting on "Blueprint for Success: Innovative Business Planning for Your Dispute Resolution Practice."
WANT MORE CONTENT?
Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan
Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter
Reach out to Susan at susan@susaneguthrie.com
Book an Hour Coaching Session with Susan: Strategy Session with Susan Guthrie
Websites:
Susan Guthrie: https://www.susaneguthrie.com
Mosten Guthrie Academy: https://mostenguthrie.com
Social Media:
Susan on Instagram: https://instagram.com/susanguthrieesq
Susan on LinkedIn: linkedin.com/in/susaneguthrie
Make Money Mediating on Instagram: https://instagram.com/makemoneymediating
Meet Our Creator and Host: Susan Guthrie
Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her podcast, "The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.