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From one of the best known names in the world of dispute resolution comes this fresh and innovative podcast full of tips and insights to help you build the mediation or collaborative practice of your dreams, including making money in the process. Susan Guthrie shares her own insights and proven ideas for making it work and brainstorms with some of the top industry leaders so that you can finally let that litigation practice go and be the peacemaker you dream of being!
Episodes
Thursday Feb 13, 2025
Thursday Feb 13, 2025
You asked—no, you demanded—and we delivered! Back by overwhelming popular demand is the one, the only… LinkedIn Legend, Donna Serdula. Donna joins Susan Guthrie for a conversation that will help you turn your Linkedin Profile from “meh” to magnetic!
Donna is the LinkedIn legend, the queen of personal branding, and the author of LinkedIn Profile Optimization for Dummies. Her last appearance on this podcast remains the number one episode of all time!
LinkedIn has evolved since Donna was last on the show. In this episode, she breaks down everything you need to know to stand out, get noticed, and build real connections. We talk about the biggest mistakes people make with their profiles, the secrets to an engaging LinkedIn presence, and why your profile should be a launchpad—not a career obituary! Plus, we’re diving into the power (and pitfalls) of AI in branding and content creation.
Key Takeaways to Level Up with LinkedIn:
- Why your LinkedIn profile is your future, not your past. It should not be your obituary
- Engagement builds connections: in addition to posting, be sure you are commenting, interacting, and starting conversations
- The power in dropping your to-do list for a ta-da list. Learn how celebrating your wins helps you stand out
- How to use AI as a LinkedIn partner while keeping it real—AI can help, but it can't replace you
More About This Week's Special Guest, Donna Serdula: Donna Serdula is an engaging speaker, strategist, author and founder of Vision Board Media, an executive branding company.
Since 2009, Donna has worked with companies and individuals from all over the world.
Donna’s mission is to help professionals take control of their Inter-net presence and truly present themselves in a way that inspires, impresses, and builds confidence in their abilities, products, and services.
Donna’s presentations and work-shops are great for conferences, corporate education, and meetings that want to complement their programs and services with education on LinkedIn, Social Media, and online personal branding.
Websites:
http://LinkedIn-Makeover.com, http://donnaserdula.com
Book:
Linkedin Profile Optimization for Dummies
Social Media:
https://www.linkedin.com/in/todonna/
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Other resources mentioned in this episode:
Is it Time For a LinkedIn Makeover? Insider Tips From the Woman Who Wrote the Book, Donna Serdula
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ABA Section of Dispute Resolution Spring Conference
The 2025 ABA Section of Dispute Resolution Spring Conference is just around the corner—happening April 25–26, 2025, in Chicago!
This year, we’ve reimagined the conference with a shorter, two-day format and expanded options to attend in person, live-streamed, or online-only. That means more accessibility for you and dispute resolution professionals around the globe!
And let’s talk about the venue—Convene Willis Tower, located in the iconic Chicago Loop. It’s a state-of-the-art space designed to inspire and elevate your experience.
Mark your calendars now and visit https://ambar.org/Spring2025 for more details and to register.
See you in Chicago!
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WANT MORE CONTENT?
Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan
Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter
Susan's New Weekly Business Journal is NOW AVAILABLE! https://susaneguthrie.com/the-journal
Reach out to Susan at susan@susaneguthrie.com
Susan's Coaching Services: https://susaneguthrie.com/services
Website: https://susaneguthrie.com
Social Media:
Susan on Instagram: https://instagram.com/susanguthrieesq
Susan on LinkedIn: linkedin.com/in/susaneguthrie
Make Money Mediating on Instagram: https://instagram.com/makemoneymediating
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Meet Our Creator and Host: Susan Guthrie
Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
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