Harnessing the Power of Social Proof to Get More Clients on The Make Money Mediating Podcast with Susan Guthrie #416

Whether you know it or not, we live in a world driven by social proof.  Think of the last time you went online to choose a restaurant for dinner.  Did you look at the rating from previous diners in making your decision?  How about your next Netflix binge?  Did you start with a look at the "Top 10 This Week?"

Social Proof is not new.  Robert Cialdini coined the phrase "social proof," meaning the psychological phenomenon that describes our tendency to rely on the opinions or actions of others to inform our own, in 1984.  However, as our world has become increasingly dependent upon access to instant information online, the reliance upon social proof in the form of ratings, testimonials and feedback, has increased substantially.  In fact, more than 84% of people trust online reviews as much as word of mouth from family and friends.

So how can you as a professional, leverage social proof to get yourself more clients?  Turns out it's fairly low hanging fruit with a little to no actual cost involved!  

Tune in to this episode to find out how to best source content for social proof, learn where to share and more so that you can Make Money Mediating too!

Episode Transcript

****** If you found this episode helpful, please consider leaving a 5-Star Rating and a Review letting us know!  Your thoughtful feedback helps the show reach a bigger audience and help more colleagues! *******

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Mentioned in this episode:

Robert Chialdini's Book: Influence: Science and Practice 5th Edition

 Google Reviews Episode with Ronnie Deaver: The Critical Importance of Google to Your Business: Part One - Google My Business

Tech for Collecting Reviews:

Collect Reviews: https://collect- reviews.com/

Reviews io: https://www.reviews.io/

Arrivala: https://arrivala.com/

Survey Monkey: https://www.surveymonkey.com/

 

Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": here: https://www.linkedin.com/newsletters/daily-practice-building-tips-6979857568605114368/

 

Reach out to Susan at susan@susaneguthrie.com

Book an Hour Strategy Session with Susan and get started on brainstorming your new practice, project or problem: https://calendly.com/susanguthrie/strategy-session-with-susan-guthrie

 

Websites:

Susan Guthrie: https://www.susaneguthrie.com  (coming soon)

Mosten Guthrie Academy: https://mostenguthrie.com

 

Social Media: 

Susan on LinkedIn: https://www.linkedin.com/in/susaneguthrie/

Susan on Instagram: @susanguthrieesq
Mosten Guthrie on Instagram: @mostenguthrie
Make Money Mediating on Instagram: @makemoneymediating

 

Meet Our Creator and Host: Susan Guthrie

Nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, Susan Guthrie has been at the forefront of divorce practice for more than 30 years. After more than 20 years as a name partner in a leading law firm in Connecticut followed by establishing her own boutique Family Law and Mediation practice in 2012, Susan has in the past two years transitioned into one of the leading family, collaborative and mediation trainers in the world and regularly works with and consults with divorce professionals and attorneys in growing and marketing their practice for a happier and healthier life.

In 2020 Susan partnered with mediation legend, Forrest “Woody” Mosten, to create the Mosten Guthrie Academy to provide cutting edge gold-standard trainings for attorneys, mediators and other professionals. The Academy has grown in two years from one 40-Hour training program to a comprehensive curriculum of basic, advanced and specialized trainings and consulting groups for a vast family of dedicated professionals.

As a leading dispute resolution professional, Susan is honored to have been recently elected as Vice-Chair of the American Bar Association’s Section of Dispute Resolution and looks forward to serving as the Chair of the Section in the 2024-2025 Bar Year. She was also recently elected as the ABA Section Officer's Committee Vice-Chair Representative.

Susan is also an internationally renowned expert in online mediation and has been training colleagues and other professionals in the practical and ethical considerations of conducting their mediations online with her innovative programs and webinars for more than two years. To date, more than 25,000 dispute resolution professionals have benefited from her program and she has trained mediators in countries all around the world including programs for the American Bar Association (ABA), the Alternative Dispute Resolution Institute of Canada (ADRIC), and the National Association of Distinguished Neutrals (NADN) among others.

Susan is the award-winning creator and host of one of the top 3 divorce podcasts in the world and one of the top 1.5% of all podcasts worldwide, The Divorce & Beyond Podcast with Susan Guthrie which has more than 5,000,000 listens to date.