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From one of the best known names in the world of dispute resolution comes this fresh and innovative podcast full of tips and insights to help you build the mediation or collaborative practice of your dreams, including making money in the process. Susan Guthrie shares her own insights and proven ideas for making it work and brainstorms with some of the top industry leaders so that you can finally let that litigation practice go and be the peacemaker you dream of being!
Episodes
Thursday Mar 28, 2024
Thursday Mar 28, 2024
Maximizing Conference Opportunities for Branding and Marketing
In this episode of the Make Money Mediating podcast, host Susan Guthrie, a seasoned mediation professional, introduces guest Murphy Funkhouser, a business and brand strategist with over 20 years of experience and owner of BrandStage Consulting. They discuss the importance of effective branding and marketing for dispute resolution professionals and share tips on transforming conference appearances into marketing opportunities.
Murphy emphasizes the power of making meaningful connections, asking engaging questions, and following up with personalized messages. She also outlines a useful formula for crafting a compelling one-sentence brand statement and highlights creative networking strategies to make memorable impressions. This conversation is particularly valuable for attendees of the ABA Section of Dispute Resolution Spring Conference, where Murphy will lead a workshop on branding and marketing basics at the Inaugural Practice Building Workshop on April 10th!
Highlights from the Episode:
00:00 Welcome to the Make Money Mediating Podcast!
00:20 Introducing Murphy Funkhouser: Your Marketing and Branding Expert
01:55 Unlocking the Power of Conferences for Marketing Success
02:49 Mastering Networking: Tips and Strategies
13:34 Elevating Your Social Media Game Post-Conference
16:52 Building Meaningful Connections: Beyond the Conference
23:19 Crafting Your Unforgettable Brand Story
31:40 Join Us at the Conference for More Insights and Networking Opportunities
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About our Special Guest, MURPHY FUNKHOUSER:
Murphy Funkhouser is a business, brand and marketing strategist, consultant and educator who has supported the creation or launch of over 500 brands in her 20-year career. She was the co-founder and owner of Kudzu Brands, based in Asheville, and now owns a private business and brand strategy firm, BrandStage Consulting. Her expertise includes creating, launching, and building brands and developing business and non-profit marketing strategies.
Murphy has taught business, branding and entrepreneurship at multiple higher education and business schools. She is a year-round teacher, coach and facilitator at the non-profit Mountain Bizworks in Asheville. She is a graduate of the Goldman Sach’s 10,000 Small Businesses program.
Reach out to Murphy: murphy@brandstageconsulting.com
Brandstage Consulting: https://brandstageconsulting.com
Get the Book that Murphy mentioned in the Episode: Never Eat Alone
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JOIN SUSAN AND MURPHY FOR THE ABA SECTION OF DISPUTE RESOLUTION'S SPRING CONFERENCE on April 10-13, 2024, in San Diego, California! Don't miss out on over 50 educational programs designed to meet your professional development needs. Information and Registration: Conference Information and Registration
PRACTICE BUILDING WORKSHOP at the ABA Spring Conference: Dive deep into the practical aspects of growing a successful dispute resolution practice with Susan Guthrie presenting on "Blueprint for Success: Innovative Business Planning for Your Dispute Resolution Practice."
WANT MORE CONTENT?
Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan
Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter
Reach out to Susan at susan@susaneguthrie.com
Book an Hour Coaching Session with Susan: Strategy Session with Susan Guthrie
Websites:
Susan Guthrie: https://www.susaneguthrie.com
Mosten Guthrie Academy: https://mostenguthrie.com
Social Media:
Susan on Instagram: https://instagram.com/susanguthrieesq
Susan on LinkedIn: linkedin.com/in/susaneguthrie
Make Money Mediating on Instagram: https://instagram.com/makemoneymediating
Meet Our Creator and Host: Susan Guthrie
Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her podcast, "The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
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