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Welcome to The Practice Playbook Podcast, the go-to show for legal and dispute resolution professionals who want more than just survival in their practices; they want strategy, sustainability, and success.
Hosted by best-selling author, attorney, mediator, and practice development expert Susan E. Guthrie, this podcast brings you straight-talking insights, actionable tips, and real-world advice on what it takes to thrive in today’s evolving professional landscape. Whether you're a lawyer, mediator, coach, or consultant, you'll learn how to build a business that reflects your values, supports your lifestyle, and positions you as a trusted expert.
Each episode pulls from the strategies in The Practice Playbook book series, featuring topics like:
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Ditching the billable hour and implementing flat fees with confidence
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Building a thought leadership brand that attracts ideal clients
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Using AI and technology to streamline your workflow and boost productivity
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Mastering client experience, referrals, and pricing strategy
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Real-world case studies, expert interviews, and practice-building stories
From the creator of The Flat Fee Playbook, The Thought Leadership Playbook, and The Practice Accelerator membership community - this is your weekly shot of clarity, confidence, and momentum.
Your practice doesn’t have to be overwhelming. It just needs a better playbook.
Episodes
Thursday Nov 21, 2024
Thursday Nov 21, 2024
Mastering the art of follow-up is essential for turning prospects into clients. With her signature clarity and expertise, Susan Guthrie shares actionable strategies to stay top of mind with prospects without coming across as pushy or over the top.
From crafting personalized messages to automating the follow-up process, you’ll gain a comprehensive toolkit for success. Susan also covers how to create a follow-up schedule that keeps you consistent, the power of persistence without being overbearing, and tips for crafting messages that resonate.
Whether you’re reaching out to new leads or maintaining relationships with past clients, these insights will help you build trust while growing your practice.
Highlights from this episode:
- The importance of follow-up for client conversion
- Why timing is key + when you should follow up
- Tips for crafting personalized and impactful messages
- How to automate follow-ups without losing the personal touch
- Strategies for being persistent, not pushy
➡ Grab Your Copy of The Art of Follow-up Download Handout
Also mentioned in this episode:
Susan’s Book on Kindle!
Building the Practice of Your Dreams, One Month of Daily Tips for Finding Success
Turns Out Podcast - Coming Soon! Introducing Turns Out..., my brand-new podcast launching in the new year. This show is all about life’s unexpected twists and turns—those aha moments that change everything. From career pivots to personal revelations, we’ll explore the stories that prove life is full of surprises.
Make sure to visit turnsoutpodcast.com and keep an eye out for our launch drop! You won’t want to miss these inspiring stories, and you might even hear some familiar voices.
Stay tuned, and remember, Turns Out... life has so much more in store than we ever imagined!
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WANT MORE CONTENT?
Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan
Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter
Susan's New Weekly Business Journal is NOW AVAILABLE! https://susaneguthrie.com/the-journal
Reach out to Susan at susan@susaneguthrie.com
Susan's Coaching Services: https://susaneguthrie.com/services
Website: https://susaneguthrie.com
Social Media:
Susan on Instagram: https://instagram.com/susanguthrieesq
Susan on LinkedIn: linkedin.com/in/susaneguthrie
Make Money Mediating on Instagram: https://instagram.com/makemoneymediating
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Meet Our Creator and Host: Susan Guthrie
Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
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