The Step You’re Missing: Branding Your Way to DR Success on Make Money Mediating #517

In this episode of Make Money Mediating, Susan Guthrie dives into one of the most commonly overlooked yet crucial aspects of building a successful dispute resolution practice—branding. Transitioning into dispute resolution from another successful career can be challenging, especially when it comes to standing out and attracting clients. The missing link? Branding! Susan discusses why so many professionals forget this vital step and how it can make or break your practice.

Tune in to learn about the importance of branding, how to create a unique brand identity, and the role of personalization in enhancing your client experience. Plus, discover practical tips on leveraging technology to boost your brand and measure its impact.

Key Takeaways:

• The Branding Gap: Why professionals transitioning into dispute resolution often struggle without a clear brand.
• Building Your Brand Identity: Key elements to consider, including your mission statement, visual identity, and tone of voice.
• Personalization Matters: How to customize your services and client interactions to create a memorable experience.
• Technology’s Role: Tips on using your website, social media, and CRM tools to strengthen your brand.
• Measuring Success: How to track the effectiveness of your branding efforts through client feedback, referral rates, and online engagement.

Mentioned in this episode: Murphy Funkhouser Reveals: How to Transform Conferences into Marketing Goldmines on Make Money Mediating #509

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For the first time, The ABA Section of Dispute Resolution is holding a virtual PRACTICE DEVELOPMENT INSTITUTE to support dispute resolution professionals in building and growing a successful practice at any point in their career!  

This institute aims to help colleagues to build successful practices to advance the profession and dispute resolution as a whole. The better each colleague does, the better off we all are.

Registration just opened for the Institute which will be fully virtual and will be held on September 12th and 13th.  Early bird pricing is happening now, be sure to take advantage of the savings – head over to ambar.org/PDI2024

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Meet Our Creator and Host: Susan Guthrie

Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.